BFCM 2021: Getting Ready & Looking Back at 2020 Results

BFCM 2021: Getting Ready & Looking Back at 2020 Results

Monday, November 15, 2021Eric Zegarski

Black Friday - Cyber Monday 2021: Looking Back at BFCM 2020 and Preparing for 2021

We've gathered interesting findings on BFCM (Black Friday Cyber Monday) 2020 from our tech partner Shopify. We dive deep into the stats and examine how BFCM 2020 was impacted by COVID and if that momentum will continue in 2021. 

 

2020 BFCM (Black Friday Cyber Monday) Sats from Shopify:

  • Total 2020 BFCM Sales - $5.1 Billion Globally (up from $2.9 Billion in 2019)
  • Avg. Cart Price - $89.20 USD Globally
  • 12PM Noon marked the peak sales hour with $102 million dollars in sales
  • 50% growth in online consumers since 2019 (around 44 Million consumers)
  • Roughly 30% of annual retail sales come from the last 60 day of the year
  • 67% of U.S. consumers say they’re planning to shop during BFCM this year
  • Canada (up from 50% to 61%) when compared to 2020
  • Many holiday deals will start earlier this year and consumers plan on getting a head start on their shopping
  • As of early October, over a quarter of U.S. BFCM shoppers (27%) we surveyed said they had already started looking for deals, with similar results in Canada (25%)
  • Plans to shop both online and in-store are up 11% from 2020 in the U.S., with 59% of shoppers saying they intend to take a hybrid approach this year
Source: Shopify BFCM Report
 

How to Get Your eCommerce or Your Client's Store Ready for BFCM:

  • Simplify the process (browsing, checking out, shipping)
  • Identify the challenges and roadblocks
  • Choose your important data workflows to track -Clean up the data to ensure efficiency
  • Have your fulfillment supplies ( don't run out of tape or boxes in the warehouse)
  • Make sure you have great partners, 3PLs and agencies
  • Think about environmental impact, try to decrease waste

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