SEO for eCommerce: Staying Ahead of Your Competition!
Monday, May 16, 2016Lauren Macdonald
How to Craft The Perfect SEO Strategy For Your eCommerce Site
We’ve already discussed how
knowing what your competition is up to can be a great way to stay relevant in the industry, but we’re often asked how to beat the competition when it comes to eCommerce websites. The answer: Keep ahead of them in Search Engine Results. We’ve listed our top tips and suggestions for improving your Search Engine Optimization (SEO) in order to make sure that your website is coming out on top!
Use keywords that differ from your competition
Make sure to use keywords on your website that are highly relevant to your brand and products. Be careful not to choose keywords that are too broad, and check to make sure that the keywords you’re using are different from the ones your competitors are using. Remember that from a strategy perspective, beating your competitors in search engine results is about knowing how to differentiate your website from theirs.
Identify problems on your website that might be hindering your SEO
If you want to stay ahead of your competition, it’s a good idea to invest in SEO tools that will screen your website for site errors.
Screaming Frog is one example of a tool that will check for things like broken links, redirects, duplicate pages, missing header tags, etc. Site errors can really hinder your placement in search engine results, so ensuring that everything is working smoothly can help your website surpass your competition.
Make the most of your website’s content!
The content on your website should be crafted carefully and strategically. Product descriptions should be unique and detailed, and should include pictures and videos, in order to increase your SEO. In addition, all of your pages should incorporate keywords and phrases that will differentiate you from other websites. We also suggest writing blog posts that include industry relevant and thought leadership content that will set you apart from your competition.
Share your user reviews
User reviews can help generate high search engine results for your website. The more reviews you have, the more content your website is generating, and search engines like Google love to see fresh content. If you’re not sure how to increase your user reviews, try emailing customers a few days after they receive their products and ask them if they’d like to write a review. Some websites even offer discounts on future purchases to those users who opted to share a review. Don’t forget to take a look at our
blog for tips on how to handle reviews that aren’t so positive!
Leverage paid advertisements
Paid advertisement tools such as Google AdWords are a great way to improve your ranking in search engine results. If people search for words that match your advertisements, your ad will appear above or next to their search results, improving the chances that they will land on your website over your competitors’.