Discover the Benefits of Headless Commerce
Thursday, July 4, 2019Eric Zegarski
The Benefits of Headless Commerce For eCommerce Merchants
Between Shopify Unite and IRCE, one of the most talked about terms this year has been
headless commerce. Do not ask us to explain the origin of this term, just roll with it. Headless commerce is freeing the user experience on the front-end from the back-end tech stack. Think of the head as the “face” of the website, which is what the person browsing your site views. Furthermore, the front-end experience is customizable using APIs and isn't reliant on the backend. Headless commerce presents the following benefits to merchants:
True Omni-Channel Commerce
Headless commerce allows you to deliver your content anywhere and everywhere. When it comes to eCommerce, this means that your products, videos, or informative blog posts can be shared on any channel. Headless and omni-channel commerce allows you to sell/ promote via digital signage or even progressive web applications. Through the use of APIs you are able to connect your eCommerce platform to various sales channels.
Stay Competitive and Adaptive
Headless commerce allows you to deploy rapid updates without impacting your back-end system. This enables you to make changes on the fly to keep up with the speed of consumer technology. A great example would be an optimized mobile browsing experience due to the rise of mobile device use. In addition, with your front end not heavily reliant on your back-end, you can add a rewards program like the one
Smile.io offers without having to do any customizations to your eCommerce back-end.
Supercharge Agile Marketing
Looking to design a new customer UX or promote on a new social media channel? With headless commerce you can do that with ease. Leading eCommerce platforms like
BigCommerce,
Shopify, and
Magento let you sell and promote on social media with ease. Therefore, headless commerce allows you to execute you’re weekly marketing sprints with ease. In addition, if you’re looking to set up a new international site, headless commerce enables you to do that in a matter of days/weeks, instead of months due to custom coding.
Create a Personal Customer Experience
Drive a more personalized experience with your brand for your customers. The back end of your system already knows that people who purchased product X have historically purchased product Y. Headless commerce allows you to leverage this data and make product recommendations. Using this data, you can run personalized experiences on social media via retargeting. In addition, you can also execute personalized email campaigns as well as targeted popups on your site.
Go to Market Faster
Whether you’re adopting new channels, or entering new regions, headless commerce allows you to go to market faster. Since content and products are housed centrally, they can be shared via an integration solution or API with other channels. This allows for quick deployment and almost instantaneous data updates. As a result, it’s easy to launch new websites or on new sales channels.
Integration Makes Headless Commerce Easy
Since headless commerce makes true omni-channel commerce a possibility, an integration solution is more curtail than ever. With all of your backend systems integrated with your front-end points of sale, you can rest assured that data will flow bi-directionally without the need of manual human entry. This enables data integrity, presents a better snapshot of your operations, and allows you to fulfill orders faster.
eBridge's integration platform is universal. This means it works with almost all
EDI trading partners and
eCommerce providers. It’s also hosted on Microsoft Azure, therefore ensuring an almost 99.9% uptime and industry leading security. With an integration solution, you can ensure that your commerce network is connected and communicated data bi-directionally.