ChannelAdvisor is a great tool for your growing business, but it's even better when coupled with eBridge
Thursday, January 12, 2017Lauren Macdonald
Once upon a time you were a young, bright-eyed entrepreneur with a big idea to launch an eCommerce business.
Maybe you decided to start small by selling in one place on an eCommerce platform like Shopify
, or BigCommerce
. But as time went on, you decided it was time to expand to online marketplaces and other digital shopping channels as well.
Today, you’re the proud owner of multiple eCommerce websites, and are happy to be selling on marketplaces such as Amazon
, and Newegg
, as well as on digital channels like Google
But now you’re feeling the pressure that comes from attempting to keep track of orders, inventory, and product data across multiple platforms at once. Luckily, an old friend just told you about ChannelAdvisor
What is ChannelAdvisor?
ChannelAdvisor is an eCommerce solution that allows you to manage your product data, channels, sales, inventory and orders, while tracking your performance and growing your online reach and strategy.
Here’s how it works:
Retailers and brands send a single product data feed to the ChannelAdvisor system where it’s transformed and optimized to sync with dozens of marketplaces such as Amazon and Walmart, as well as hundreds of other digital marketing channels such as Google, Facebook, and more.
From there, orders and performance information flow back through the ChannelAdvisor system where the results are measured and broken down to help you make better decisions about your eCommerce strategies.
How your business has benefited so far…
Thanks to ChannelAdvisor, growing your eCommerce business is no longer a blessing and a curse at the same time. Now, you’re free to expand your business and sell in more places, knowing that ChannelAdvisor will make it easy for you to track and maintain your orders and inventory.
There’s just one little problem left…
You’re ALMOST set up for success. But, what about updating your records in your back-end accounting system?
In order to truly have an automated process where you can grow and expand your business with ease, you need to make sure that your sales are accurately reflected in your accounting package as well. This is where eBridge Connections
comes in to rid you of manual data entry between ChannelAdvisor and your accounting system.
With eBridge, you can integrate with ChannelAdvisor so that you’re automatically connected with your accounting/ERP system as well. Whether you use a back-end system by Microsoft Dynamics
, etc., you can use eBridge to pull your order and inventory data from ChannelAdvisor, and transfer it to your accounting/ERP. You can also transfer your shipping and tracking information back into ChannelAdvisor thanks to eBridge’s bi-directional flow of data exchange.