Google Analytics for eCommerce: What You Should Be Monitoring
Thursday, April 28, 2016Lauren Macdonald
If you have an eCommerce website, there are a number of ways you can use Google Analytics to monitor your website and determine the areas where it is performing well, as well as the areas where there might be room for improvement.
When it comes to monitoring your eCommerce website, here are the top 5 areas to pay attention to:
Partner Profile: 1Digital Agency
Friday, April 15, 2016Matt Train
Beloved readers, we’re happy to be introducing you to our new partner, 1Digital Agency
! This band of website design and digital marketing experts are focused on (and very well-versed) in the practice of building awesome eCommerce brands. When they say they are Genius Ecommerce® – they can back it up!
eCommerce Redesign Series: Part 2 – Developing a Winning Relationship with your Agency of Choice
Thursday, April 7, 2016Kelly Nelson
If you don’t have the in-house capabilities to design and build your own website, chances are you are looking at hiring an external vendor or agency to do the work for you. This means you’ll be working closely with a team of experts to get the website that could change the face of your business (no pressure!).
Different Types of Website Hosting Accounts
Wednesday, April 6, 2016Kelly Nelson
To be accessible to the world, a website needs to be in a stable hosting environment that can be reached successfully by your clients and prospects. While researching your hosting options, you’ll come across a wide range of vendors and recommendations. We’ve outlined some of the most common ways of addressing your website hosting needs.
Selecting an eCommerce Marketplace for your Business
Thursday, March 31, 2016Kelly Nelson
Selling on a marketplace has become a very popular form of eCommerce in today’s business world. With easy access for both newbies and enterprise-level sellers alike, marketplaces can significantly expand a merchant’s reach and increase revenues if used correctly. They are both convenient and cost effective, thus are becoming the eCommerce channel of choice for many.
Partner Profile: Fine Solutions
Thursday, March 24, 2016Kelly Nelson
Allow us to introduce our newest partner Fine Solutions
, a Microsoft Gold Partner. They deploy Microsoft Dynamics AX, GP, and CRM thoroughly, affordably, and with speed. They’re claim to fame is combining their out of this world technical expertise, teamwork and experience with their diverse methods of ground-breaking implementation. Here’s a recap of our discussion with them!
eCommerce Store Redesign - Design Trends to Consider This Spring
Thursday, March 24, 2016Kelly Nelson
Spring is a great time for a change. With the grass growing green, and flowers starting to bloom. It truly is a beautiful time of year. You want to make sure your eCommerce site reflects the positive change of the season. With that being said, you have decided to bring about a new design for your eCommerce store. It’s time for a change and this year is your year for it! Here are some key design trends to consider including.
EDI Basics: Your Questions Answered!
Thursday, March 17, 2016Kelly Nelson
Still have questions about EDI, what it is and how it can help your business? We can help!
The Pros & Cons of Giving Gift Cards For eCommerce Stores
Thursday, March 10, 2016Kelly Nelson
For a customer, a gift card is excellent because it is essentially free money! Who doesn’t want that?
For an online retailer, there are both advantages and disadvantages that you need to weigh when deciding to offer them to your customer base.
Drop Shipping 101
Wednesday, March 9, 2016Kelly Nelson
Drop shipping is quickly becoming a common term among eCommerce professionals. It has become a very popular method of supply chain management for start-ups as well as more established retailers. For those of you who need a bit more information to be convinced one way or another, we have outlined a number of the basics below.
How to Write Incredible Product Descriptions for your eCommerce Store
Thursday, March 3, 2016Kelly Nelson
We have written about the importance of good product photos
before, but the descriptions are important too. Words are powerful tools in the world of eCommerce, they’re what push you up in search engines, and are a critical component of driving sales. Here are a few things to remember when it comes to writing your descriptions.
What to Avoid in a Data Integration Project
Monday, February 29, 2016Kelly Nelson
A solid integration solution can make a positive difference for any company. We live by that fact here at eBridge Connections. When planned for and implemented properly, an integration solution can eliminate manual data entry errors, move data seamlessly between systems, and most importantly, can improve the customer experience.
The 5 Commandments of eCommerce Email Marketing That Are Written in Stone
Thursday, February 18, 2016Kelly Nelson
It’s clear, in today’s business environment, that communication and relationship building has become a top priority of the modern consumer. Email marketing, being a big part of a standard communication strategy, remains to be one of the most powerful as well. Let’s review the 5 commandments of developing a winning email ecommerce strategy!
Partner Profile: Jasper Studios
Wednesday, February 17, 2016Kelly Nelson
Jasper Studios is one of our local partners who we met in the Twitter-sphere! We soon after, we connected with them at the Internet Retailer Conference and Expo in Chicago. It’s been a blossoming relationship ever since!
5 Pro Tips for eBay Sellers
Wednesday, February 17, 2016Kelly Nelson
Over 20 years ago, the first item was sold on eBay. Do you know what it was?
A broken laser printer! It was listed for $1 and sold for $14.83. This should give you a pretty strong indication of the power of this marketplace (TIME).
How to Handle Negative Reviews on your eCommerce Store
Wednesday, February 3, 2016Kelly Nelson
We know that the importance of reviews is not a new concept to you. We’ve said it time and time again, and it’s simple; customers trust other customers! Reviews are crucial to any solid eCommerce business, and that is not going to change. A review is as good as a personal recommendation.
With that being said, what happens when a customer gives you a negative review or comment? What happens if they absolutely rip you to shreds all for other customers and potential customers to see?
Trends That Are Shaping the eCommerce Playing Field
Wednesday, January 27, 2016Kelly Nelson
Part of starting a new year is reflecting on the previous one. In the world of eCommerce, last year was a game changer. Between Mobilegeddon, social buying and other massive trends, eCommerce became a very different industry. Over the course of a year, eCommerce changed in the areas of marketing, customer service, social media and more. Below are a few examples of those changes.
Amazon Marketplace Tips to Sell More
Thursday, January 21, 2016Kelly Nelson
It’s no surprise that Amazon has become a popular option for online retailers. With growing popularity amongst consumers, and endless options it has the potential to be a profitable business endeavour for sellers. With that being said, a new year is a new opportunity to get your name out there and make some money. Below are a few tips to help you make 2016 your best year yet!
Thinking of Redesigning Your eCommerce Site? Here Are a Few Things You Should Consider
Tuesday, January 12, 2016Kelly Nelson
For those of you who are looking for a redesign on their eCommerce store, there are a few things you should consider, focus on conversions and having a responsive interface.
The Post-Holiday Craziness: Handling eCommerce Returns
Wednesday, January 6, 2016Kelly Nelson
If you’re at all successful with your eCommerce store, you will most likely have a few returns coming your way this month. Your volume of returns is generally a soft indication of how much inventory you were able to move prior. Unfortunately for most businesses, more product out the door leads to more returns.
A Year in Review
Thursday, December 17, 2015Kelly Nelson
This year has been one for the history books here at eBridge Connections! We’ve had some great product developments, attended some great industry events, launched new programs and far surpassed our documents integrated from last year.
How to Keep your Customers Coming Back
Monday, December 14, 2015Kelly Nelson
This tends to be an area of business where most companies can agree. It’s a simple concept – your best customers are your most loyal customers. In fact, most would argue that it is downright essential to any eCommerce business to have a solid group of loyal customers that keep coming back!
Tis' the Season to Save your Customers Money!
Monday, December 7, 2015Kelly Nelson
Digital coupons can be extremely powerful for online retailers. They have the power to bring customers back and create word of mouth. This is especially important around the holidays. That word of mouth could make the difference between a profitable season and a dreadful one. It’s also important that you weigh the options financially and ensure that your business can sustain the coupons.
2016 New Year’s Resolutions for your eCommerce Store
Thursday, November 26, 2015Kelly Nelson
It’s that time of year again! People are making their lists and checking them twice. We’re not just talking about our friend Santa Claus either!
That’s right, it’s time for the New Year’s Resolutions List. For eCommerce merchants, this can sometimes be a challenge depending on budget, manpower, and other potential obstacles that could stop you from working through some of the resolutions.