Learning From The Best: What Online Retailers Should Learn From Amazon's Success
Thursday, June 2, 2016Lauren Macdonald
There’s no denying that Amazon knows what they’re doing when it comes to creating an online shopping experience that exceeds customers’ expectations. But what lessons should other online retailers be taking away from Amazon’s success? Here’s what we think:
Partner Profile: CFI Marketing
Monday, May 30, 2016Lauren Macdonald
Today we wish to introduce you to our new friend and proud partner, CFI Marketing
, a leading marketing company in the foodservice industry. With a deep understanding of the products and challenges associated with the foodservice industry, CFI Marketing succeeds at transforming their knowledge into marketing tools than can be used to build customer relationships and promote sales.
The Advancement of ERP: What to Expect From ERP Systems in the Near Future
Wednesday, May 25, 2016Lauren Macdonald
Previously, we shared our thoughts on what you should consider before implementing an ERP system
, but today we thought we would point out some trends you should watch out for in the near future as ERP systems continue to develop and advance.
Simple Steps For Boosting Your Customer Retention Rate
Thursday, May 19, 2016Lauren Macdonald
We’ve already shared our tips on how to keep your customers coming back
by providing excellent customer service, but today we want to offer some suggestions on how you can go a step further when it comes to boosting your customer retention rates.
SEO for eCommerce: Staying Ahead of Your Competition!
Monday, May 16, 2016Lauren Macdonald
We’re often asked how to beat the competition when it comes to eCommerce websites. The answer: Keep ahead of them in search engine results. We’ve listed our top tips and suggestions for improving your Search Engine Optimization (SEO) in order to make sure that your website is coming out on top!
Partner Profile: Cofa Media
Wednesday, May 11, 2016Lauren Macdonald
Today we’re happy to announce our latest partnership: Cofa Media
! This interactive agency is equipped with a rock solid development team and an extensive knowledge in online marketing and web development.
We recently spent some time getting to know them better and are excited to share with you a recap of what we’ve learned:
10 Practices To Protect Your eCommerce Business From Fraud
Monday, May 9, 2016Lauren Macdonald
Fraudulent activity on your eCommerce website can be a nightmare. Not only will it affect your company’s revenue, but it can also damage your reputation as a trusted online retailer.
In order to protect your eCommerce business from fraud, we recommend adopting the following 10 practices:
A 3-Step Guide For Perfecting Your Business' Online Image
Tuesday, May 3, 2016Lauren Macdonald
Did you know that May is International Business Image Improvement Month? To celebrate, we’ve created a 3-step guide that you can use to strengthen your online business image and make a lasting impression on potential clients/customers.
Google Analytics for eCommerce: What You Should Be Monitoring
Thursday, April 28, 2016Lauren Macdonald
If you have an eCommerce website, there are a number of ways you can use Google Analytics to monitor your website and determine the areas where it is performing well, as well as the areas where there might be room for improvement.
When it comes to monitoring your eCommerce website, here are the top 5 areas to pay attention to:
Partner Profile: 1Digital Agency
Friday, April 15, 2016Matt Train
Beloved readers, we’re happy to be introducing you to our new partner, 1Digital Agency
! This band of website design and digital marketing experts are focused on (and very well-versed) in the practice of building awesome eCommerce brands. When they say they are Genius Ecommerce® – they can back it up!
eCommerce Redesign Series: Part 2 – Developing a Winning Relationship with your Agency of Choice
Thursday, April 7, 2016Kelly Nelson
If you don’t have the in-house capabilities to design and build your own website, chances are you are looking at hiring an external vendor or agency to do the work for you. This means you’ll be working closely with a team of experts to get the website that could change the face of your business (no pressure!).
Different Types of Website Hosting Accounts
Wednesday, April 6, 2016Kelly Nelson
To be accessible to the world, a website needs to be in a stable hosting environment that can be reached successfully by your clients and prospects. While researching your hosting options, you’ll come across a wide range of vendors and recommendations. We’ve outlined some of the most common ways of addressing your website hosting needs.
Selecting an eCommerce Marketplace for your Business
Thursday, March 31, 2016Kelly Nelson
Selling on a marketplace has become a very popular form of eCommerce in today’s business world. With easy access for both newbies and enterprise-level sellers alike, marketplaces can significantly expand a merchant’s reach and increase revenues if used correctly. They are both convenient and cost effective, thus are becoming the eCommerce channel of choice for many.
Partner Profile: Fine Solutions
Thursday, March 24, 2016Kelly Nelson
Allow us to introduce our newest partner Fine Solutions
, a Microsoft Gold Partner. They deploy Microsoft Dynamics AX, GP, and CRM thoroughly, affordably, and with speed. They’re claim to fame is combining their out of this world technical expertise, teamwork and experience with their diverse methods of ground-breaking implementation. Here’s a recap of our discussion with them!
eCommerce Store Redesign - Design Trends to Consider This Spring
Thursday, March 24, 2016Kelly Nelson
Spring is a great time for a change. With the grass growing green, and flowers starting to bloom. It truly is a beautiful time of year. You want to make sure your eCommerce site reflects the positive change of the season. With that being said, you have decided to bring about a new design for your eCommerce store. It’s time for a change and this year is your year for it! Here are some key design trends to consider including.
EDI Basics: Your Questions Answered!
Thursday, March 17, 2016Kelly Nelson
Still have questions about EDI, what it is and how it can help your business? We can help!
The Pros & Cons of Giving Gift Cards For eCommerce Stores
Thursday, March 10, 2016Kelly Nelson
For a customer, a gift card is excellent because it is essentially free money! Who doesn’t want that?
For an online retailer, there are both advantages and disadvantages that you need to weigh when deciding to offer them to your customer base.
Drop Shipping 101
Wednesday, March 9, 2016Kelly Nelson
Drop shipping is quickly becoming a common term among eCommerce professionals. It has become a very popular method of supply chain management for start-ups as well as more established retailers. For those of you who need a bit more information to be convinced one way or another, we have outlined a number of the basics below.
How to Write Incredible Product Descriptions for your eCommerce Store
Thursday, March 3, 2016Kelly Nelson
We have written about the importance of good product photos
before, but the descriptions are important too. Words are powerful tools in the world of eCommerce, they’re what push you up in search engines, and are a critical component of driving sales. Here are a few things to remember when it comes to writing your descriptions.
What to Avoid in a Data Integration Project
Monday, February 29, 2016Kelly Nelson
A solid integration solution can make a positive difference for any company. We live by that fact here at eBridge Connections. When planned for and implemented properly, an integration solution can eliminate manual data entry errors, move data seamlessly between systems, and most importantly, can improve the customer experience.
The 5 Commandments of eCommerce Email Marketing That Are Written in Stone
Thursday, February 18, 2016Kelly Nelson
It’s clear, in today’s business environment, that communication and relationship building has become a top priority of the modern consumer. Email marketing, being a big part of a standard communication strategy, remains to be one of the most powerful as well. Let’s review the 5 commandments of developing a winning email ecommerce strategy!
Partner Profile: Jasper Studios
Wednesday, February 17, 2016Kelly Nelson
Jasper Studios is one of our local partners who we met in the Twitter-sphere! We soon after, we connected with them at the Internet Retailer Conference and Expo in Chicago. It’s been a blossoming relationship ever since!
5 Pro Tips for eBay Sellers
Wednesday, February 17, 2016Kelly Nelson
Over 20 years ago, the first item was sold on eBay. Do you know what it was?
A broken laser printer! It was listed for $1 and sold for $14.83. This should give you a pretty strong indication of the power of this marketplace (TIME).
How to Handle Negative Reviews on your eCommerce Store
Wednesday, February 3, 2016Kelly Nelson
We know that the importance of reviews is not a new concept to you. We’ve said it time and time again, and it’s simple; customers trust other customers! Reviews are crucial to any solid eCommerce business, and that is not going to change. A review is as good as a personal recommendation.
With that being said, what happens when a customer gives you a negative review or comment? What happens if they absolutely rip you to shreds all for other customers and potential customers to see?
Trends That Are Shaping the eCommerce Playing Field
Wednesday, January 27, 2016Kelly Nelson
Part of starting a new year is reflecting on the previous one. In the world of eCommerce, last year was a game changer. Between Mobilegeddon, social buying and other massive trends, eCommerce became a very different industry. Over the course of a year, eCommerce changed in the areas of marketing, customer service, social media and more. Below are a few examples of those changes.