The Top 5 Applications Online Sellers Can't Live Without

The Top 5 Applications Online Sellers Can't Live Without

Monday, August 21, 2017Lindsay Hampson

Hint – they’ll be at the Selling Science Fair on Sept 20

 
Thanks for dropping by this blog!  Before we get into the best apps for eCommerce sellers, what type of seller are you? 
 
Some of you may have started selling in retail stores years ago, and are now selling products through online channels as well.  Some of you are new to the B2C scene, and spend 100% of your effort pushing products to online shoppers.  And some of you sell B2B online. 
 
Whatever the reason for your or your business’ attention in the world of online retail, your time is spent getting and keeping customers.  
 
Over the summer, the eBridge marketing department went on a mission to capture the top 5 applications that online sellers can’t live without.  
 
Our question as we began our research was a simple one: What tools do businesses selling their wares online use to get and keep their customers?   

Read on for 4 more minutes as we share the top 5 applications online sellers can’t live without!
 
1) An online store/website: 
This is a given. There’s no lemonade without lemons! 
eCommerce software for businesses of all sizes was ranked as the most required app by online sellers.  A webpage that allows customers to shop and buy online is vital.  BigCommerce, Shopify, and 3dCart are great examples of this.  See their short and informative videos on Sept 20th at the (virtual) Selling Science Fair.  

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2) An optimized online store/website: 
While not an ‘application’ per se, a great web agency that – through smarts and sweat – creates a perfect online experience for your customers is needed if you want to grow and optimize your marketing funnel.  
great examples of these agencies include Bold Commerce (who also makes amazingly smart apps), Web2Market, IWD Agency, Centage, and Able Sense.  See their short and informative videos on Sept 20th at the (virtual) Selling Science Fair.

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3) An organized back-office:
Business management software (ERP) designed for small and medium-sized enterprises. 
It aims to automate key business functions in financials, operations, and human resources.  A great example is SAP Business One.  See their short and informative video on Sept 20th at the (virtual) Selling Science Fair.   

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4) A forward-looking strategy for new customer acquisition: 
Customizable language tools.  Enable people, brands and organizations to be social, conduct commerce and communicate freely without a language barrier. A good example is Yappn.  See their short and informative video on Sept 20th at the (virtual) Selling Science Fair.

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5) The ability to handle the order volume, fast: 
An integration Platform as a Service (iPaaS).  Cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data – such as ERPs to eCommerce software.  See our short and informative video on Sept 20th at the (virtual) Selling Science Fair.    

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While there are no doubt more vital applications, these 5 topped our charts.  
Other honorable mentions include: 
  • A marketing automation tool for drip marketing, or lead nurturing
  • Advertising optimization tools for social media
  • Customer relationship management tools like Salesforce and Microsoft Dynamics CRM
  • Video marketing tools like Vidyard
  • And, shipping automation tools (that optimize spend and time to customer, such as ShipperHQ)  See their short and informative video on Sept 20th at the (virtual) Selling Science Fair.
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See these applications (or service providers) for yourself at Selling Science Fair on Sept 20, 2017.
 
Join fellow sellers on Sept 20th at a 100% free and virtual Selling Science Fair.  Those that develop apps or provide services for Sellers will be displaying their new, fun and informative videos explaining what they do and how they make selling simpler.